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Project BackgroundThrough a grant received from the United States Agency for International Development (USAID), Internews Network, launched Aswatona: Independent Media Program for the West Bank and Gaza. Working with the local broadcast media, the project aims to improve citizen awareness and involvement in community-level democracy and governance issues, as well as to increase and improve the coverage of local news, including local manifestations of broad themes such as rule of law, good governance, and corruption. Media Business DevelopmentAswatona provides workshops and in-house mentoring on business and strategic planning, sales and marketing, and audience research. By developing better business and organizational management plans, media outlet owners and managers discover innovative ideas for sustaining their stations and maintaining its independence. Media Law, Policies, and AssociationsAswatona provides assistance and support to media outlet owners and managers to strengthen professional media. From seminars on law and its implementation, to strengthening the voice of media associations in setting standards for the industry, Aswatona is helping the independent media to play a positive role in society. TrainingAswatona is working with journalists to enhance their role in society as both reporters and activators. Workshops are conducted on the rights, responsibilities, and protections of journalists as well as various topics such as reporting on sensitive issues, legal and legislative issues, municipal issues, and on maintaining objectivity. ProductionThrough small production and capacity building grants, Aswatona works with local media and NGOs to increase the quantity and quality of local news and programming that improves citizen awareness and involvement at the community level. Internews Network Aswatona |
February 2008 Internews Network in the West Bank and GazaDear Friend, Many challenges exist for local and independent broadcast media in the West Bank and Gaza, including the rise of well-funded factional outlets, raids and confiscation of equipment, and the restriction of movement due to the occupation. Despite these obstacles, a handful of television and radio stations are succeeding in providing their communities with quality local programming. We would like to share with you their stories, their struggles and their successes, as well as Internews Network's continued support for them. Regards, The Aswatona Team Abeer Kilaney - Providing Local News for Palestinians
Mohammed Ataya - Working toward Peace Through Media
The Ramallah-based Wattan TV has been a force for positive change in Palestinian media. This past September the station received a grant from Internews Network to support the development of five new programs and has participated in several of workshops and in-house trainings. Kevin Nolan, Grants Manager for Internews Network in the West Bank/Gaza, sat down with the Marketing Manager for Wattan TV, Mohammed Ataya, to discuss the relationship between the station and the local community. (Mohammed's Interview) SUCCESSESTrainings at Alwan Radio in GazaAlwan Radio in Gaza has been the recipient of several trainings to improve their broadcasting techniques, programming cycles, and approach to reporting local events to include field work. The staff in the Aswatona Gaza office has been listening to the broadcasts of both Alwan and Gaza FM to track any changes after the trainings. They report the following:
Innovative Production and Capacity Building Grants
"Our program, since the training we got from the Internews and the format change we made to the programs, became the most effective program on the governorate level and for all of the authority. CSOs and journalists coordinate with us and call us for getting the information regarding the news of the city and refer to our news in the news items of the journalists." -- Dr. Raja Surghalee, owner of Al Fajr Al Jadeed TV, Tulkarem. “It is a good approach that each program is developed in respect to the marketing plan. This helped us to define subjects that can bring income for each episode and to target advertisers.” -- Hamdi Farraj, owner of Al Rou’ah TV, Bethlehem Wattan TV stated that the benefits they have gained from Aswatona support of the five new programs and the in-house trainings have been the following:
As a result, Wattan TV has noticed that their audience share has increased through the number of calls coming from viewers and this has added value to the station at the marketing level with many advertisers approaching the station to put their advertising on these specific programs. The Aswatona team will continue to build on these successes and create more as the work with the stations and journalists begins year two. It has become clear that the more work that can be done in-house with the staff and station owners, the more concrete the results will be.
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Banner photo: A reporter from Al Rou’ah TV in Bethlehem conducts an interview for a program on early marriage. (Ahmad Mousa/Internews Network Aswatona) |
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