Photos of people from the global south using cell phones
Internews - Empowering Local Media Worldwide

January 30, 2009

New Report: Mobile Phones as Media Platforms in the Global South

Cover of "The Promise of Ubiquity"African villagers paint their mobile phone number over their front doors. Indian slum dwellers buy SIM cards to use on friends’ handsets. Chinese students spend three months’ allowance on a phone they can use to surf the web.

Once almost the exclusive domain of rich countries, the mobile revolution has swept through the developing world. There are an estimated 3.8 billion mobile phones in the world right now and most of the growth is taking place in the global South. Global ubiquity is only a matter of time. This has deep implications for media, but change has been so fast most in the industry are still struggling to digest its impact.

A new report called The Promise of Ubiquity: Mobile As Media Platform in the Global South, was commissioned by Internews Europe. It aims specifically at helping the media industry in developing countries to understand both the potential and the challenges of mobile media. What kind of information services can be carried on the mobile now, and in the next five years? Is the mobile viable as an information channel even when many new users may be illiterate? Based on in-depth interviews with media executives and technologists, and extensive research into latest best practice, both in the south and using northern countries for comparison, author John West provides a roadmap for media professionals on how to navigate the world of mobile media.

This study is now available online in PDF form.

Order a print copy of The Promise of Ubiquity


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Banner photo: Woman from Turkey (C. Carl Stead/Flickr), Woman from India (World Bank), African woman (World Bank), Monk in Qinghai, China (The Gonger/Flickr)

Please send comments to Patricia Chadwick - pchadwick@internews.org · Internews Web Site
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