Microsoft Attacks Google On Gmail Privacy

Wed, 2013-02-06
The New York Times
-Global-
News
Censorship and Surveillance

On Thursday, Microsoft plans to unveil a new print, television and online advertising campaign that attacks Google on an issue that Microsoft believes is one of its great vulnerabilities: privacy. The ads will showcase research that shows most people don’t know that Web e-mail providers like Google scan the contents of their e-mail messages to deliver personalized ads to them — and when they do find out, they don’t like it. If Gmail was a physical product, Microsoft’s actions would amount to putting a sticker on it that said, “Warning: Google is creepy.”