Program News

Internews Helps Craft Text Message on HIV/AIDS for Ethiopians from Their President

Sonya De Masi/Internews Internews helped craft a text message about HIV/AIDS that was sent to 2.5 million people in Ethiopia.

(November 30, 2009) Internews Network helped develop a World AIDS Day SMS that will be sent to more than 2.5 million people in Ethiopia from the President of Ethiopia, Girma Woldegiorgis.

Internews Ethiopia was invited to help develop the text message by the Federal HIV/AIDS Prevention and Control Office, the government agency that co-ordinates HIV funding and activities. The message embraces the twin themes of this year’s World AIDS Day, universal access and human rights, and captures the key elements of HIV strategy; prevention, treatment, care and support.

The text message says, "On the occasion of the WORLD AIDS DAY, let us all think of HIV/AIDS to access prevention, treatment, care and support." When the message is sent from the national telco, ETC, the SMS will reach all mobile phone subscribers in the country, estimated at between 2.5 and 3 million people.

More Press Releases