Roads are the single largest killer of young people in the world, killing more 5-14 year olds than malaria, diarrhoea and HIV/AIDS combined. Each year, an estimated 1.3 million people are killed in traffic crashes around the world and another 20-50 million are injured. That’s 3,500 people killed a day from road traffic crashes. By 2030, road traffic injuries are expected to be the fifth largest cause of death globally.
Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shift policy and public reaction.