CCMP

I have found that activists, advocates and even policy-makers complain that the mass media ignores ‘their issue’. The general charge is the media’s lack of commitment to social issues and its focus on sensational and juicy stories.  What people often ignore is that the media, just like any other industry, follows its constituencies, and hence reports what it deems appropriate for its market. The media follows stories that are considered newsworthy and interesting for its readers. Issues that are deemed newsworthy have a much better chance of being picked up. Read more »