When a group of 20 women living in Pemba, Zanzibar started a diving business to provide for their families, people started asking questions. In Zanzibar, women are expected to stay home taking care of their husbands and children. Defying expectations, the divers are proving that women can be entrepreneurs too. The divers shared their stories with journalists who work for community radio stations and are participating in Internews’ Boresha Habari (Better News) project. Ali Mwadini, Internews media trainer in Zanzibar, supports four community radio stations and guides journalists in story mapping, identifying their audiences, and sharpening their interviewing skills. Journalists also learn the necessary skills to cover gender issues in their reporting, challenging stereotypes and highlighting women as drivers of change. They are trained in in-depth coverage of issues such as gender-based violence, early marriage, and family abandonment. Zuwena Iddi Ali, the Chairperson of the women’s diving cooperative, was invited by Mwadini to tell her story at a training for community radio journalists. Married with six children, Ali goes to fishing camps and deep diving every month for eight to ten days and earns up to $40 from selling her catch. Her income helped pay for a new roof for her house and a sewing machine for her daughter. Women in Pemba are making a living through diving, defying local expectations.The women’s husbands when interviewed said that while they were initially concerned about their wives’ new endeavors, they soon saw the positive impact the activity had on their families. Additionally, the community’s Imam explained from a religious perspective that women can take part in business, pointing out that the prophet Mohamed’s wife was an entrepreneur. Following the training, Haji Nassor Mohammed, a journalist working with Zanzibar Leo Newspaper, wrote a story on the divers, which was published in September. The story drew mixed reaction from community members, which roughly fell into two groups. Some people felt that husbands in Pemba were falling short in fulfilling their families’ daily needs thus forcing women like Zuwena to engage in work that was previously a taboo for women. This group wanted journalists to write stories that would encourage husbands to take more responsibility to provide for their families. Others praised Zuwena as a courageous woman who was proving that being a woman is not a barrier to engaging in economic activities. They see Zuwena as a role model to the change that Pemba needs. Some members of a WhatsApp group for journalists from Zanzibar praised the journalists telling the story of the divers as good for women’s empowerment, and that Zuwena’s activities would encourage other women. Mwadini stresses that it’s important to train journalists to report stories that go against societal norms in order to challenge how people think about issues, particularly when it comes to women’s roles and their treatment. Internews’ project in Tanzania, Boresha Habari, is funded by USAID, and implemented in partnership with FHI 360. It seeks to support an open, inclusive environment in which media and civil society provide accurate and impartial information that promotes participation, inclusion, and accountability. A core focus of this activity is the engagement and empowerment of women and youth in order to elevate their voices, influence, and issues in the public sphere as both producers and consumers of information. (Banner image: A woman walks on the beach in Zanzibar. Credit Paolo Lucciola/CC)
Towards a Gender Transformative Organization
Internews believes that access to information is a root solution to many of the world’s problems. It enables women and men to participate in civic discourse, stand up for their rights, influence policy and social norms, and hold governments to account.
When women's voices are heard, when women produce the news, the information we all consume improves.
We believe that the empowerment of women and girls is a prerequisite for equal rights for all. But all over the world, women and girls’ voices are often ignored or invisible in the media, with far less content featuring their voices and views – just 10% of all news stories globally focus on women or girls, and roughly 80% of the “experts” interviewed by the news media are men. Women are also dramatically underrepresented in the industry itself. Globally, only 27% of the top management jobs in the media sector are occupied by women. Among reporters, it’s only 36%. And women and girls experience more intense online harassment, including sexual harassment.
Internews launched an ambitious 5-year Gender Equality & Women’s Empowerment Strategy in 2018. This strategy shapes the way we plan, design, implement, monitor and learn from our work. It challenges discriminatory gender norms, and strives to advance equality across all gender identities.
The strategy is designed to:
- Strengthen the collective effort of Internews staff to ensure that everyone benefits equally from Internews’ and our partners’ work;
- Create a workplace environment in which all people can work together in an equitable and respectful way and in which women’s leadership is encouraged and supported;
- Ensure safe access to information for women, girls and marginalized groups in some of the world’s most challenging places;
- Advance women’s leadership in the media, information and communications technology fields;
- Improve the information we all consume by promoting more stories produced by, for and about women and girls; and
- Involve men as active participants and help men challenge gender inequality, discriminatory gender norms and stereotypical gender roles.